House Beautiful recently carried an article by Emma Bazilian announcing the rise of the "Grandmillennial" style. Grandmillennial is the new favorite of the young, Instagram-posting, décor aficionado with a passion for floral chintzes and antique wallpaper. Some people are affectionately calling this new decorating trend "Grandma Chic!"
The core decades that Millennials are drawing from seem to begin in the 1920s and range all the way through the 1960s.
Designer, Meghan Hopp describes Grandmillennial Style as "stepping away from the sort of Modern, Minimalist, white-wall, clean-line design and hearkening back to more traditional kinds of shapes and styles. A lot of color, a lot of pattern mixing, it's really a much richer aesthetic." Hopp, a Grandmillennial herself, is fond of matching classic floral prints over several pieces, hanging vintage wallpaper everywhere and loves the combination of old and new."
Millennials are becoming more comfortable displaying their own individual style and rejecting the high-pressure move for everyone to be minimalist. Ms. Hopp calls it returning to authenticity, coming back to what they really like without feeling the need to always be "young and fresh and, you know, of the moment." Millennials are saying, "No. This is what I actually, really like and I'm not going to wait until I'm 85 years old to live my truth!"
"I think color and pattern have started to make a comeback," Hopp continues. "We're really in this age of sort of like Maximalist design and I think it's going to go even further in 2020. We started off with Millennial Pink and now we're going the whole hog; we're all in!"
Designer, Lilse McKenna says that Grandmillennial Style is “Classically informed. The look is so vastly different from the social media accounts that are clearly just so trend-based. Those of us who are drawn to this style are trend-averse at our cores."